Social Media: what every Business Person / Manager needs to know.

There has been much hyped about Social Media tools, like Twitter, Facebook, MySpace and Linked-in (and don’t forget, that FoundLocally incorporates many Social Media elements, too). How much is "hype" by those that have “already drunk the Kool-Aid” (a reference to cult followers of Reverend Jim Jones, and their mass suicide-by-Kool-Aid on his orders) and how much of it is a real benefit for the average business?
 
FoundLocally prides itself on having been able to expand geographically, and add services based on traffic and advertising growth generated by “organic” search engine traffic (based on extensive solid local content) and repeat visitors, rather than using more expensive pay-per-click or much more expensive traditional media advertising. We figure there are some lessons learned worth sharing. And who wouldn’t like to grow website traffic to a million visitors each month without paying for advertising?
The questions everyone keep asking is, how can I use Twitter, Facebook, and LinkedIn to buil my business  (or sales, membership, attendance, or other success measure), without becoming   so distracted from my real bread-and-butter business?
 

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Choosing and Using Web Marketing Services

Tips for selecting web marketing services to help you improve web marketing results

Some webmarketing services can dramtically improve the commerical success of your website, while others are clearly "too good to be true" and a waste of your money (even if the amount looks small and worthwhile). How can YOU tell the difference, and make a good business decision?

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Using Software to speed the web marketing process

Popular sofware tools can automate web marketing.

If you are choosing the do-it-yourself route, whether to save money, to gain experience, or to internalize a skillset that you feel is mission-critical and core to your venture, here are some time-tested and worthwhile software tools, that are often the ones that professionals also use.

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Getting Listed in Directories and Search Engines

Techniques and strategies for do-it-yourself web marketing to get ito directories and search engines.

Here are some tips to help small businesses and internet managers in larger business get started on their web marketing. We've included do's and don'ts based on a decade in the Internet business, and FoundLocally's own success in organically building traffic to a million monthly visitors using only online marketing techniques, which we like to call "word of mouse".

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Web Directories vs. Search Engines (with Directory of Directories)

Differences in web marketing approaches when using directories and search engines.

This article also has a searchable listing of other local online directories web marketers can use to promote their clients' businesses and web sites.

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What is Web Marketing?

Overview of web marketing tools & techniques.

Consider a mix on online meothods including having a website, organic directory and search engine listings, paid submission directories, cost-per-click SEO advertising, as well as display/banner advertising.

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