Web marketing for Golf Courses on FoundLocally
- By: mruthenberg
- On: 04/10/2009 19:08:25
- In: Industry-specific Topics
- Comments: 0
Get the highest online visibility for Golf Courses using the FoundLocally.com free listings.
Golf courses offer a wide range of goods and serbivces intheir communities. They are a facility for playing golf (sometimes public, sometimes not, or semi-private with a mix), they have golf professionals offering lessons, have pro shops selling a variety of golf equipment, clothing and consumables, providing knowledgable advice hard to find at some other sport goods retailers. Most courses also have food and beverage operations, catering services for weddings, gatherings & business meetings, Some courses have other fitness facilities and services like massages, mini-golf, swimming, racquet sports that broaden their appeal to members and the public. Most courses host a variety of tournaments and fundraisers, attracting traffic and participants not usually playing at your course. All of these elements can be marketed to members of your community using FoundLocally!
A golf course's information on FoundLocally comes in two "flavours" the editorial which we control (for which we happily accept suggestions and corrections), and the business database, which the golf course can use to control its message and drive traffic to your website.
Making the most of FoundLocally's Golf Editorial
The editorial information is readily found using our Site Search or in the Sports section of our site, and includes some specialized information about your course. Here we discuss things like length of course(s) in yards, the par, slope, rating, green fees & cart rentals, tee time booking policies, name of golf professional(s), and more detailed course description including your signature hole and other facilities.
If you want add to our update our information, use the Feedback button on the top of the respective page:
Of course any smart golf course manager will want to raise their profile and control their branding and messaging, but adding a listing in the FoundLocally community directory. After all, its free.
And with the free listing, a golf course manager can post jobs, news, events, and savings (discounts, sales, coupons, as appropriate). Think of the hundreds, if not thousands of dollars you spend elsewhere to do this, that could be saved.
Making the most of your PROFILE
- Use the two Name fields to include alternate names, nicknames, past names, and alternative spellings or acronyms for your golf course. The Name2 field is not displayed, but is searchable.
- Use the two Address fields to include your street/mailing address in one field, and the driving directions in the other. Use the Areas pop-down list to select the one or two closest options representing your locale.
- Use the Description to describe your course, which you can continue past 250 characters into the Products/Brands field. Showcase your "green" actions in the Environmental field, so your members and guests know what you are doing to improve the planet.
- Many courses create separate listings for each restaurant, lounge and bar in their faiclity, so they can maximize the tight Description fields limits for each venue in their course.
Making the most of your CATEGORIES
- At the bottom of the PROFILE page is a pop-down list of "templates" which pre-select typical categories. Select the Golf Course template before completing the page. For many golf courses, this quickly picks the appropriate Sports and Shopping sections (for your course, your pro shop and your lessons).
- On the CATEGORIES page, you should review each of the pre-selected options and sections to see if they properly apply (de-select those that don't), or if additional options should also be selected.
- If you have food & beverage operations, select the DINING, FOOD /BEVERAGE categories that apply.
Making the most of EVENTS
- All events posted to your listing's EVENTS tab are automatically included in FoundLocally's interactive Events Calendar.
- When hosting golf tournaments, you can post these to your EVENTS tab. Be sure to note if they are member, charity (where individuals must pre-regster to participate), or public (ie PGA events) to avoid confusion.
- Once an event is in the database for your course, you can CLONE it to quickly create a number of similar events, with minimal typing or modifications. This can speed posting lessons, workshops, tournaments, open houses and other recurring events.
Making the most of JOBS
- You can post job openings as part of your listing. Go to the JOBS tab and click on "Add New" and these items are automatically posted to the FoundLocally Jobs Board where job hunters typically look for opportunities. You can post management, golf course operations, as well as food and beverage positions on our site. All postings are free with your business listing.
- When positions are filled, you can login, go to the JOBS tab and de-activate the posting. That way you can go back and re-activate the posting later when another vacancy appears., wehter in a month or in a fe years.
- De-activated JOBS postings are not deleted unless you choose to. But if it saves you typing, looking up a job desription from a file, remembering what you said the last time, and didn't have to pay the local newspapaer for another Help Wanted or Careers ad posting, why not use this functionality?
Making the most of NEWS
- On FoundLocally.com, your NEWS postings are live as soon as you submit the form. No waiting for reporters to decide to write a story, overlook your story completely, or worse botch up your message. And you can link the story right back to the appropriate page on your web site
- Golf courses can post a number of types of items to their NEWS tab. Typical stories are start (or end ) of season, new senior staff joining the course, improvements to the facility (either announced or now completed and open for course users), and tournament results (winners, funds raised for which cause, etc...)
- The nice thing is that YOU control the message, and news stories stay on your FoundLocally listing as long as you want them there. The default expiry is in about a hundred years... which gives golfers an chance to view it when its relevant to their golfing decisions. That's a lot longer shelf life than the 6 o'clock news or the daily newspaper, where a story is quickly forgotten or thrown in the trash.





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